My role

As a senior team member, I led UX and creative strategy, and managed various digital projects and campaigns, mentoring designers and designing interactive concepts like microsites and custom campaigns. I managed key accounts such as Adobe, Netflix, Gucci, and Bottega Veneta, contributing to doubling revenue growth.

My main internal challenges included improving UX maturity, introducing UX metrics, facilitating workshops, creating guidelines, and organizing a team while aligning stakeholders. I also established routines, resources, and databases for a research repository and set up internal projects and OKRs to optimize the user experience of WeTransfer’s ads, balancing user, client, and business needs.