Miro
Miro
Client: Miro
Role: Senior Growth Designer
Year: 2023
Designing for growth at Miro, a hyper-growth rocketship with over 80M+ active users from around the globe.
Designing for growth at Miro, a hyper-growth rocketship with over 80M+ active users from around the globe.
As a Senior Product Designer (Growth), part of the Growth Monetization stream I focussed on key metrics such as activation, adoption, monetization and retention. I led design for intricate revenue-generating initiatives for Miro, including paid features, onboarding, offboarding, trials, and upgrade flows. Collaborating closely with PMs, analysts, and engineers, I helped shape the product strategy, devised hypotheses, and shipped impactful solutions, contributing to millions in revenue.
This collaborative effort involved aligning with over 10+ cross-functional teams across to ensure growth integration throughout the product.
As a Senior Product Designer (Growth), part of the Growth Monetization stream I focussed on key metrics such as activation, adoption, monetization and retention. I led design for intricate revenue-generating initiatives for Miro, including paid features, onboarding, offboarding, trials, and upgrade flows. Collaborating closely with PMs, analysts, and engineers, I helped shape the product strategy, devised hypotheses, and shipped impactful solutions, contributing to millions in revenue.
This collaborative effort involved aligning with over 10+ cross-functional teams across to ensure growth integration throughout the product.
Successfully improved nARR & discoverability of smart diagramming by +43% and +76% increase in use case adoption.
Successfully improved nARR & discoverability of smart diagramming by +43% and +76% increase in use case adoption.
By integrating advanced shapes more prominently and contextually, providing visual context with motion and animation, and prioritizing popular packs like AWS, we achieved a significant result. This not only increased conversion rates but also elevated the perceived value of our offerings, resulting in increased revenue, better discoverability and a more rewarding user experience.
By integrating advanced shapes more prominently and contextually, providing visual context with motion and animation, and prioritizing popular packs like AWS, we achieved a significant result. This not only increased conversion rates but also elevated the perceived value of our offerings, resulting in increased revenue, better discoverability and a more rewarding user experience.
Solving for bigger teams to effortlessly change and create teams resulting in +112% increase of customers creating new paid teams.
Solving for bigger teams to effortlessly change and create teams resulting in +112% increase of customers creating new paid teams.
Previously, the process was complex and limited, making it difficult for a subset of a team to upgrade. By removing friction from the upgrade flow and introducing streamlined options directly from the pricing page, the solution made it effortless for bigger teams to create new paid teams or switch between teams. The result is a more intuitive experience that empowers teams to uprage and adapt without unnecessary hurdles, driving efficiency and satisfaction.
Previously, the process was complex and limited, making it difficult for a subset of a team to upgrade. By removing friction from the upgrade flow and introducing streamlined options directly from the pricing page, the solution made it effortless for bigger teams to create new paid teams or switch between teams. The result is a more intuitive experience that empowers teams to uprage and adapt without unnecessary hurdles, driving efficiency and satisfaction.
Onboarding iteration resulting in +96% increased activation and +29% completion rate.
Onboarding iteration resulting in +96% increased activation and +29% completion rate.
The redesign focused on simplifying the paid onboarding journey, ensuring clarity, and increase perceived value for users around what else Miro had to offer. By implementing growth design principles such as Zeigarnik effect combined with data-driven optimizations, the revamped flow successfully guided users toward faster activation and higher completion rates, driving better outcomes for both the business and customers.
The redesign focused on simplifying the paid onboarding journey, ensuring clarity, and increase perceived value for users around what else Miro had to offer. By implementing growth design principles such as Zeigarnik effect combined with data-driven optimizations, the revamped flow successfully guided users toward faster activation and higher completion rates, driving better outcomes for both the business and customers.
