Designing for growth at Miro, a hyper-growth rocketship with over 70M+ active users from around the globe.

My role
As a Senior Product Designer (Growth), part of the Growth Monetization stream I focussed on key metrics such as activation, adoption, monetization and retention. I led design for intricate revenue-generating initiatives for Miro, including paid features, onboarding, offboarding, trials, and upgrade flows. Collaborating closely with PMs, analysts, and engineers, I helped shape the product strategy, devised hypotheses, and shipped impactful solutions, contributing to millions in revenue.

This collaborative effort involved aligning with over 10+ cross-functional teams across to ensure growth integration throughout the product.

Key contributions
Product Design
Growth Design
Behavioural Design
Product Strategy
User research
Cross-functional Leadership
Workshop Facilitation
Design Guidelines
Documentation
Design System

Tools:
Figma, Userzoom, Miro, Jira, Confluence

Year
2023

Successfully improving Smart Diagramming with an 9x times increase in discoverability.

Paid onboarding revamp - resulting in increased activation and completion rate.

Redesigned paywall visuals and animations to bring more user delight to Miro users.

Monetization Design Guidelines for a unified approach across the organisation.

Solving for bigger teams to effortlessly change and create paid teams.

End-to-end design for active Business Trials.

Designed new cancellation & downgrade flows resulting in improved churn.